Respect 16
The Belgian Brewers are convinced of the fact that children under the age of 16 shouldn’t drink alcohol. Therefore ‘Respect16 ‘was created in 2008 and mainly focuses on raising awareness of the legal drinking age in the on-trade channel. The campaign contains tips and tricks on how saying no to a minus-16-year-old, but in a respectful manner. In fact it is a useful tool in general to anyone who is confronted with a a minus-16-year-old asking for alcohol.
